The World is a book, and those who do not travel read only a page. -St. Augustine
A Travature Story
Once upon a time there was a young techno geek (TG) with a nice cushy corporate job. As often happens these days, our young techno geek got bored with the ways of traditional big business. He had the urge for something exciting and suits and ties wasn't exactly what he had in mind. You see he had a passion for travel and a good adventure was just what he needed. So with that, he decided to leave the "normal life", forsaking all to explore the globe, and not return until he was poor and his passport was full.
What followed was the once in lifetime stuff that books are written about: backpacking through jungles, sailing to deserted islands, visits to old world cultures. You name it, and the TG probably did it. And to get here, there, or wherever, the TG ended up using every form of travel imaginable: from rickety buses to superspeed bullet trains, from broken down ferries to glorious sailing yachts, and from single engine prop planes to giant jumbo jets. If there was a way to do it, the TG wanted to know about it.
You see even at the fringes of the world, the young techno geek could not disconnect from his knowledge that we are in the Internet connected Information Age. But the reality was every time he tried to use online resources to research a new aspect of his trip, from how much it would costs to fly out of a war zone, to the best backpacking routes in Central America, he came back frustrated. There's a lot of travel information out there these days and trying to wade through all of it while the TG was in the middle of nowhere using Internet services at the speed of carrier pigeons turned out to be pretty futile.
What the TG really wanted was a service that easily integrated trip planning information into a single source that could help him answer basic travel decisions: where to go, how much is it going to cost to go there, when to go, what to do when you there, and…. well you get the idea. Ultimately it was this desire to see a more complete and unified travel picture that formed the basis for what we, at Travature, are now building.